Category: Management

In my previous post, I defined an experimentation program (ExPr) as the mechanism by which a company uses randomized controlled experiments to generate positive business results. An ExPr is composed of the people, processes, and infrastructure for running experiments at… Read More

In my previous post, I briefly described how leading companies use experimentation to optimize their products and services and evolve them to the point of feeling elegant, efficient, and magical. These companies have developed mature experimentation programs (ExPrs), including the… Read More

Seamless. Frictionless. Elegant. Efficient. These are some of the words used to describe the products and services offered by the world’s largest and most successful businesses. For instance, unwrapping a package and holding the physical copy of a book whose… Read More